My web tracking tool shows more clicks to a merchant than Sovrn //Commerce. Why?

There are common reasons for a discrepancy. First, there is a slight delay in the Dashboard. Page views show within the day, clicks within 1-2 days, and revenue typically within 2-5 days.

Second, Sovrn //Commerce only tracks affiliate clicks. If you are generating clicks that are ineligible to earn, these clicks will not appear on your Dashboard. Some of the reasons for ineligible clicks include the following:

  • The merchant program is restricted.
  • The merchant is paying out on a CPC basis and your link is not on the daily list of eligible products.
  • The person clicking on your link is outside the list of countries from which the merchant is accepting traffic.
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