There are two ways to earn money through Sovrn //Commerce: CPA (cost per action) programs, and CPC (cost per click programs). For CPA programs, publishers earn a commission on any sales that result from a click. For CPC programs, publishers earn a flat rate for each qualified click they send to the merchant.
If you have revenue without sales in your Dashboard, this likely is CPC revenue.
If a merchant maintains both a CPA and CPC program (marked CPC/CPA in the Merchant Explorer), your click can be routed through either a CPA program or a CPC program. It is never the case that a click can earn through both programs simultaneously. Our system determines which program will yield the highest amount of revenue for our publishers over the long run and routes the click appropriately.